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9 Questions You Should Be Asking Yourself to Improve Your Marketing | Grade Your Marketing
What is your process for lead nurturing? Do you currently have a structured, systematic process in place?
You have just returned from an event with a list full of names, titles, and emails. What happens next? Do these leads and conversations from the event fade away? Or is there a process in place to follow up with these leads and continue the conversations that were started at the event?
Do you have clear and specific marketing goals?
What is this company’s point of differentiation in comparison to other companies? Does that aspect shine through in your branding? Does your branding effectively communicate your company’s key points of differentiation?
Are your marketing and sales team integrated (in sync and collaborative) or is there a distinct separation?
Do you have a buyer persona profile with key challenges, goals, and demographics of your ideal customer?
What keyword searches are you ranking for?
Are you constantly reflecting on your company’s past triumphs and tribulations? Is there an effective feedback mechanism that allows your clients to give you input for improvement?
Do people stay in touch and reach out to our clients regularly?
Where can people find us? (the Internet? Billboard? Magazines? etc.) Is that where we want people to find us?
Are your sales and marketing teams aligned? Learn how we did this.
Case Study
Case Study
Download our case study to see how we helped our client adapt their business practices by aligning their sales and marketing team to develop sales-ready prospects.